Book
The Jossey-Bass guide to strategic communications for nonprofits : a step-by-step guide to working with the media to generate publicity, enhance fundraising, build membership, change public policy, handle crises, and more / / Kathy Bonk, Henry Griggs, Emily Tynes.
Record details
- ISBN: 0787943738 (acid-free paper)
- Physical Description: xviii, 188 pages : illustrations ; 28 cm.
- Edition: First edition.
- Publisher: San Francisco, Calif. : Jossey-Bass, [1999]
- Copyright: ©1999
Content descriptions
| General Note: | "A publication of the Communications Consortium Media Center." |
| Bibliography, etc. Note: | Includes bibliographic references (p. 169-173) |
| Formatted Contents Note: | The basics of strategic communication -- Understanding the importance of messengers and timing -- Navigating the news media -- Designing a communications plan -- Targeting audiences, conducting research, and developing messages -- Producing effective graphics and printed materials -- Making the most of your resources -- Earning good media coverage -- Selecting and training spokespeople -- Capitalizing on the power of partnerships -- Making paid advertising and public service announcements work -- Responding to a crisis and managing backlash -- Evaluating your results. |
Search for related items by subject
| Subject: | Nonprofit organizations > Management. Corporations > Public relations. |
Search for related items by series
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Circulation Modifier | Status | Due Date | Courses |
|---|---|---|---|---|---|---|---|
| Columbia Gorge Community College Library | Special Interest Bonk 1999 (Text) | 33892200037084 | Main Collection | Available | - |
| LDR | 02523pam a2200505 a 4500 | ||
|---|---|---|---|
| 001 | 701451 | ||
| 003 | SAGE | ||
| 005 | 20250508000127.0 | ||
| 008 | 981027s1999 caua b 000 0 eng | ||
| 010 | . | ‡a 98040285 | |
| 020 | . | ‡a0787943738 (acid-free paper) | |
| 035 | . | ‡a(OCoLC)40229731 | |
| 035 | . | ‡a309131 | |
| 035 | . | ‡aGL179937 | |
| 040 | . | ‡aDLC ‡cDLC ‡dUtOrBLW | |
| 049 | . | ‡aGHZA | |
| 050 | 0 | 0. | ‡aHD62.6 ‡b.B66 1999 |
| 082 | 0 | 0. | ‡a659.2/88 ‡221 |
| 100 | 1 | . | ‡aBonk, Kathy, ‡d1953- ‡0(SAGE)1908014 |
| 245 | 1 | 4. | ‡aThe Jossey-Bass guide to strategic communications for nonprofits : ‡ba step-by-step guide to working with the media to generate publicity, enhance fundraising, build membership, change public policy, handle crises, and more / ‡c/ Kathy Bonk, Henry Griggs, Emily Tynes. |
| 246 | 3 | 0. | ‡aStrategic communications for nonprofits. |
| 250 | . | ‡aFirst edition. | |
| 264 | 1. | ‡aSan Francisco, Calif. : ‡bJossey-Bass, ‡c[1999] | |
| 264 | 4. | ‡c©1999 | |
| 300 | . | ‡axviii, 188 pages : ‡billustrations ; ‡c28 cm. | |
| 336 | . | ‡atext ‡btxt ‡2rdacontent | |
| 337 | . | ‡aunmediated ‡bn ‡2rdamedia | |
| 338 | . | ‡avolume ‡bnc ‡2rdacarrier | |
| 490 | 1 | . | ‡aThe Jossey-Bass nonprofit and public management series |
| 500 | . | ‡a"A publication of the Communications Consortium Media Center." | |
| 504 | . | ‡aIncludes bibliographic references (p. 169-173) | |
| 505 | 0 | . | ‡aThe basics of strategic communication -- Understanding the importance of messengers and timing -- Navigating the news media -- Designing a communications plan -- Targeting audiences, conducting research, and developing messages -- Producing effective graphics and printed materials -- Making the most of your resources -- Earning good media coverage -- Selecting and training spokespeople -- Capitalizing on the power of partnerships -- Making paid advertising and public service announcements work -- Responding to a crisis and managing backlash -- Evaluating your results. |
| 650 | 0. | ‡aNonprofit organizations ‡xManagement. ‡0(SAGE)1517381 | |
| 650 | 0. | ‡aCorporations ‡xPublic relations. ‡0(SAGE)1468021 | |
| 700 | 1 | . | ‡aGriggs, Henry, ‡d1954- ‡0(SAGE)1908008 |
| 700 | 1 | . | ‡aTynes, Emily. ‡0(SAGE)1908003 |
| 710 | 2 | . | ‡aCommunications Consortium Media Center. ‡0(SAGE)1907992 |
| 830 | 0. | ‡aJossey-Bass nonprofit and public management series. ‡0(SAGE)1900231 | |
| 902 | . | ‡a101210 | |
| 997 | . | ‡aRDA ENRICHED | |
| 999 | . | ‡b1 ‡c100902 ‡dm ‡eBook ‡g4 ‡fa | |
| 994 | . | ‡acg1 | |
| 905 | . | ‡uadmin | |
| 901 | . | ‡a40229731 ‡bUnknown ‡c701451 ‡tbiblio | |
