Book
The Jossey-Bass guide to strategic communications for nonprofits : a step-by-step guide to working with the media to generate publicity, enhance fundraising, build membership, change public policy, handle crises, and more / / Kathy Bonk, Henry Griggs, Emily Tynes.
Record details
- ISBN: 0787943738 (acid-free paper)
- Physical Description: xviii, 188 pages : illustrations ; 28 cm.
- Edition: First edition.
- Publisher: San Francisco, Calif. : Jossey-Bass, [1999]
- Copyright: ©1999
Content descriptions
| General Note: | "A publication of the Communications Consortium Media Center." |
| Bibliography, etc. Note: | Includes bibliographic references (p. 169-173) |
| Formatted Contents Note: | The basics of strategic communication -- Understanding the importance of messengers and timing -- Navigating the news media -- Designing a communications plan -- Targeting audiences, conducting research, and developing messages -- Producing effective graphics and printed materials -- Making the most of your resources -- Earning good media coverage -- Selecting and training spokespeople -- Capitalizing on the power of partnerships -- Making paid advertising and public service announcements work -- Responding to a crisis and managing backlash -- Evaluating your results. |
Search for related items by subject
| Subject: | Nonprofit organizations > Management. Corporations > Public relations. |
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Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Circulation Modifier | Status | Due Date | Courses |
|---|---|---|---|---|---|---|---|
| Columbia Gorge Community College Library | Special Interest Bonk 1999 (Text) | 33892200037084 | Main Collection | Available | - |
