In today's highly competitive and rapidly changing business world, the right marketing plan can make the difference between winning over your customers, or losing them to the competition. But in order to create the best plan, people who run businesses large and small must answer a few key questions: Who is my customer? How can I reach them? What does my customer need? How can I best meet those needs?
Record details
ISBN:9780793159710
ISBN:0793159717
Physical Description:viii, 248 pages : illustrations ; 28 cm print
Edition:Sixth edition.
Publisher:[Chicago] : Dearborn Trade Pub., c2002, [date of publication not identified]
Content descriptions
Bibliography, etc. Note:
Includes bibliographical references and index.
Formatted Contents Note:
The Quick Strategic Marketing Plan -- Marketing Overview -- Products and Services -- Customers and Prospects -- Competitive Analysis -- Price Setting -- Location and Sales Practices -- Strengths and Weaknesses -- Advertising and Promotion -- Strategic Marketing -- The Marketing Plan -- Marketing and the Internet -- Summary of Questions and Marketing Plan Outline -- Marketing Plan for R. D. Montville and Associates -- Marketing Plan for Delicious Delectables.