Book
The market planning guide : creating a plan to successfully market your business, product, or service / David H. Bangs, Jr.
Whether you're a beginner or a pro, learn to create the perfect marketing plan for your business.
In today's highly competitive and rapidly changing business world, the right marketing plan can make the difference between winning over your customers, or losing them to the competition. But in order to create the best plan, people who run businesses large and small must answer a few key questions: Who is my customer? How can I reach them? What does my customer need? How can I best meet those needs?
Record details
- ISBN: 0793159717
- ISBN: 9780793159710
- Physical Description: viii, 248 pages : illustrations ; 28 cm
- Edition: Sixth edition.
- Publisher: [Chicago] : Dearborn Trade Pub., c2002, [date of publication not identified]
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | The Quick Strategic Marketing Plan -- Marketing Overview -- Products and Services -- Customers and Prospects -- Competitive Analysis -- Price Setting -- Location and Sales Practices -- Strengths and Weaknesses -- Advertising and Promotion -- Strategic Marketing -- The Marketing Plan -- Marketing and the Internet -- Summary of Questions and Marketing Plan Outline -- Marketing Plan for R. D. Montville and Associates -- Marketing Plan for Delicious Delectables. |
Search for related items by subject
| Subject: | Marketing > Planning. Small business > Planning. New business enterprises > Planning. |
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Circulation Modifier | Status | Due Date | Courses |
|---|---|---|---|---|---|---|---|
| Columbia Gorge Community College Library | BUSINESS BANGS 2002 (Text) | 33892002439660 | Main Collection | Available | - |
