The market planning guide : creating a plan to successfully market your business, product, or service Cover Image

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The market planning guide : creating a plan to successfully market your business, product, or service / David H. Bangs, Jr.

Summary:

Whether you're a beginner or a pro, learn to create the perfect marketing plan for your business.

In today's highly competitive and rapidly changing business world, the right marketing plan can make the difference between winning over your customers, or losing them to the competition. But in order to create the best plan, people who run businesses large and small must answer a few key questions: Who is my customer? How can I reach them? What does my customer need? How can I best meet those needs?

Record details

ISBN: 0793159717
ISBN: 9780793159710
Physical Description: viii, 248 pages : illustrations ; 28 cm
Edition: Sixth edition.
Publisher: [Chicago] : Dearborn Trade Pub., c2002, [date of publication not identified]

Content descriptions

Bibliography, etc. Note:

Includes bibliographical references and index.

Formatted Contents Note:

The Quick Strategic Marketing Plan -- Marketing Overview -- Products and Services -- Customers and Prospects -- Competitive Analysis -- Price Setting -- Location and Sales Practices -- Strengths and Weaknesses -- Advertising and Promotion -- Strategic Marketing -- The Marketing Plan -- Marketing and the Internet -- Summary of Questions and Marketing Plan Outline -- Marketing Plan for R. D. Montville and Associates -- Marketing Plan for Delicious Delectables.

Search for related items by subject

Subject:

Marketing > Planning.
Small business > Planning.
New business enterprises > Planning.

Available copies

1 of 1 copy available at Sage Library System. (Show)
1 of 1 copy available at Columbia Gorge Community College. (Show)
1 of 1 copy available at Columbia Gorge Community College Library.

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Location	Call Number / Copy Notes	Barcode	Shelving Location	Circulation Modifier	Status	Due Date	Courses
Columbia Gorge Community College Library	BUSINESS BANGS 2002 (Text)	33892002439660	Main Collection		Available	-

Location

Call Number / Copy Notes

Barcode

Shelving Location

Circulation Modifier

Status

Due Date

Courses

Columbia Gorge Community College Library

BUSINESS BANGS 2002 (Text)

33892002439660

Main Collection

Available

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