Book
Marketing today's academic library : a bold new approach to communicating with students / Brian Mathews.
Record details
- ISBN: 0838909841 (alk. paper)
- ISBN: 9780838909843 (alk. paper)
- Physical Description: xv, 171 pages : illustrations ; 23 cm
- Publisher: Chicago : American Library Association, 2009.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | Do libraries need to advertise? : an introduction -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together. |
Search for related items by subject
| Subject: | Academic libraries > Marketing. Academic libraries > Public relations. Libraries and students. Advertising > Libraries. |
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Circulation Modifier | Status | Due Date | Courses |
|---|---|---|---|---|---|---|---|
| Columbia Gorge Community College Library | INFORMATIONAL SCIENCE MATHE 2009 (Text) | 23892000934268 | Main Collection | Available | - |
